Blog posts

The world of AI is changing daily. To see how the sector is evolving, follow our in-depth blog posts. You’ll see exactly what we are doing, why it matters, and how it can add value to you – from a technical and business perspective.

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Working at Sentiance

Transport mode classification – on device & near real-time

From Cloud to near real-time On Device At Sentiance we turn motion into insights, thus transport mode detection is one of our core technologies. We were using and were happy with our deep learning-based solution, deployed in the Cloud, for a long time (see – Large scale transport mode classification from mobile sensor data). Yet […]

By Rokas Tamosiunas, Head of Data ScienceVytautas Balevicius, Senior Data Scientist - 16/06/2022

How to Maximize Opt-In Rates for Location Permissions?

Location Permissions With the introduction of new iOS and Android releases, the operating systems give users, even more, control and transparency at an app-level to protect a user’s privacy. Users are now in complete control of setting permissions to motion sensors, location services, and various applications, and therefore it’s imperative to earn their trust. At […]

By Ali Caner Aygun, Pre Sales Engineer - 27/05/2022

Do higher driver scores actually mean better drivers?

Introduction The covid-19 pandemic continues to boost the growth of the telematics market which was expected to grow at a CAGR of 20.6% between 2021 and 20261,2. Smartphone-based solutions are expected to dominate the market as they help to launch usage-based insurance (UBI) programs at scale with lower costs2. Now, this all sounds wonderful, but […]

By Onurcan Akturk - Data Scientist - 10/05/2022

5 future trends of Usage-Based Insurance (UBI)

There’s no doubt that Usage-Based Insurance (UBI) plays a big part in the future of insurance. But are the UBI policies being used now the same as what we’ll see in the future? UBI is changing the way we buy auto insurance today, but again, is this model fit for the purpose of tomorrow? We’re […]

By Will Taylor - Business Development Manager (Americas) - 06/04/2022

7 Tips on how to incorporate SDKs into your app

App developers are always on the lookout for SDKs that best fit their applications. It could be to improve product quality, increase stability, or speed up application development. Whatever the reason, it has become quite the norm; just like how the common helper libraries (e.g momentjs) are included, SDKs (i.e libraries/frameworks that largely enhance your […]

By Prakash Raman - VP Application Development - 22/03/2022

Sentiance and RAC reduce distracted driving by nearly 60%

Sentiance developed the Safer Driver app with RAC, the Royal Automobile Club of WA, using behavioral science to change bad driving habits and reduce phone usage behind the wheel. The results show mobile phone distraction decreased significantly for users of the Safer Driver app: 50% of app users who received coaching reduced their distraction by […]

By Bertrand - Chief AI OfficerPeter - GM of the Americas - 21/12/2021

Looking back, marching forward: Sentiance’s 2021 year-in-review

While many feel this year is an extension of the never-ending 2020, at Sentiance we beg to differ. The global pandemic without a doubt still has its impact, but we have a lot to be thankful for. Across all industries, our clients’ focus in 2021 has been about improving the customer experience. Therefore, we helped […]

By Farida - Growth marketing director - 17/12/2021

Our journey to hybrid working and 4 things you can learn from it

Work in 2022 It’s nearing the end of yet another “pandemic year” and most of us have been working from home (WFH) for some time, but what’s next? With 2022 approaching, is WFH still going to be dominant or will offices fill up again 🤷🏽‍♀️? We believe offices are just as important as they ever […]

By Céline - VP People - 10/11/2021

3 reasons why data is everything for micromobility companies

Despite a mobility slowdown during the peak of Covid-19, micromobility usage, such as e-scooters and bicycles, has seen exponential growth in major cities around the world. Since 2019, the number of shared e-scooter, e-bike, and e-moped deployments in Europe has tripled, as more cities realize the safety and sustainability benefits of LEVs (light electric vehicles). […]

By Jade Ebenezer - Urban Mobility StrategistOliver Bath - Client Solution at Sentiance - 01/07/2021

How to increase engagement in your well-being app

Many of us have tried to change our health behavior during this pandemic. You might have downloaded a well-being app to help you change toward a healthier lifestyle or routine. However, in the end, the change you wanted just did not stick, and you stopped using the app. The question then arises, how can well-being […]

By Christine van VlietPh.D.Ali Nawab - 10/06/2021

RAC and Sentiance Launch the Safe Driver App Trial in Western Australia

The Safer Driver app uses behavioural science to change driving habits and reduce phone use behind the wheel. Background Seven in ten Western Australians consider mobile phone related distraction to be a leading contributor to deaths and serious injuries on WA roads. In fact, drivers are four times more likely to have a crash […]

By Sentiance - 02/06/2021

5 Benefits of Mobile-based UBI

Introduction UBI should really stand for User-Based Insurance, not Usage-Based Insurance. This small change in definition would immediately expand the very narrow view of what UBI typically means for auto insurers. Many insurers still only consider how the vehicle is being handled. They ignore important factors such as the context of the trip and the […]

By Peter DeLuca - 11/05/2021

Edge computing – novel technologies for privacy-conscious mobile insights

Introduction At Sentiance, we create contextual insights and drive behavioral interventions through our platform. This platform uses AI-powered data analysis techniques to turn raw smartphone sensor data into rich and actionable insights. Traditionally, we have been developing this technology with a focus on data processing in the Cloud. However, advances in smartphone technology and in […]

By David DamenCTO at Sentiance - 27/04/2021

Car crashes in the future: insurers will win on mobile

Here is what will happen in the future when a car crash happens: The customer’s mobile phone will automatically detect the car crash, check with the occupants if they need medical or towing help, and then inform the insurance company with details of the crash for claims. Below is what actually happens today: Before Covid, […]

By Ali NawabChief Product Officer at Sentiance - 08/04/2021

Sentiance: Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020

Sentiance is awarded as the Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020 by Wealth & Finance International. The Artificial Intelligence Awards by Wealth & Finance International have been launched to acknowledge exemplary performance and innovation to companies within this rapidly evolving AI market. Best Mobile User Insights Platform Sentiance […]

By Sentiance - 02/03/2021

“Pay How You Move” – a hyper-personalized mobility insurance based on a customer’s unique mobility profile

Rapid Changes in Mobility COVID-19 has changed the way people will move for the foreseeable future. What does this change in mobility mean for the insurance and transportation industries? What new models are emerging? Although mobility across the board is down, the mix of modality based on each individual’s new life has changed. Some people […]

By Jenny LouOliver Bath - 23/02/2021

Our Journeys to Sentiance

At Sentiance, we define ourselves as curious and open individuals, it’s part of our core values. Our colleagues are true examples of that curiosity and openness. They traveled from their home countries to explore a new opportunity and a new experience with Sentiance. The majority of our relocated employees have never visited Belgium, Canada, or […]

By Aneesa Alladin - 26/01/2021

Sentiance: 2020 highlights

2020 was a year without parallel. Sentiance started the year very strong, with the highest number of new clients coming on board. Since March 2020, however, we had to navigate with agility through an unprecedented pandemic, shifting and accelerating key priorities across our clients and our team. We stood firm in our values and commitments […]

By Sentiance - 15/12/2020

Becoming a better self – a deep dive into our behavior change platform

At Sentiance, our mission is to build AI technology that powers our clients’ apps to improve people’s lives, from a personal, societal, and environmental perspective. Inspired by the latest data science and behavioral science developments, we are building the next generation of behavioral change platform based on mobile sensing and user context. Transparency, privacy, and […]

By Bertrand Fontaine - 10/11/2020

AI-driven crash detection with a human-centric approach

Why do you need crash detection? Our clients are on a mission to save lives by providing on-time assistance during a crash. Making roads safer. Supporting families in crash situations. Settling insurance claims on time with minimal hustle by better understanding what happened during the crash and what led to it. Mobile-based crash detection strikes […]

By Arun Ramakrishnan - 08/10/2020

Sentiance and Wasistdas form partnership to support Turkish market

Antwerp/Istanbul. Sentiance is pleased to announce the collaboration with Wasistdas as Sentiance’s official representation in Turkey. Wasistdas is a bespoke business development and consulting firm focusing on forming creative, value-generating tools with an emphasis on digitalization of products and services. A representation in Turkey is our latest addition to a growing number of partners worldwide. […]

By Sentiance - 19/08/2020

Sentiance wins “Insurtech Product of the Year 2020” award from TU-Automotive Connected Car Insurance

Sentiance is proud to announce that the company has won the “Insurtech Product of the Year 2020” award by TU-Automotive Connected Car Insurance. This special award is a great recognition by the TU-Automotive tech group of the hard work and dedication of the Sentiance team, our partners and our clients. We believe the right use […]

By Toon Vanparys - 19/08/2020

Retail banking: from transactional convenience to a customer-centric lifestyle partner

The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent and exciting announcement that Belgium’s largest bank, KBC, bought the media rights to broadcast Belgian soccer goals and highlights in their […]

By Oliver Bath - 05/08/2020

Improving Driver Safety for every Last Mile Delivery

High demand for last mile delivery The Covid-19 crisis and subsequent lockdowns have forced consumers around the world to shift shopping routines from physical stores to e-commerce. In the U.S., e-commerce sales jumped 49% in April. This abrupt and dramatic change is creating unique challenges for last mile delivery companies and many are scrambling to […]

By Peter DeLucaJenny Lou - 02/06/2020

How will Covid-19 impact the auto insurance industry?

Why am I paying for my car insurance if I’m not driving? After countries were in lockdown because of Covid-19, city streets became empty. The number of car trips dropped dramatically. How will Covid-19 impact the auto insurance industry? “Two weeks ago, together with Sentiance, we started an analysis of the data from our […]

By Jenny LouArun Ramakrishnan - 06/05/2020

The silver lining of social distancing in Belgium: A contextual analysis

Sentiance partnered up with For Good to leverage the power of AI to analyze the effects of Belgian social distancing measures on people’s lifestyle, mobility and ecological footprint. In this article, we present our findings. Key Insights Physical interaction decreased by 76% per person on average 60% of our population sample avoids meeting other people […]

By Sentiance - 27/03/2020

Stay apart. Work together!

At Sentiance, ingenuity is a key part of our day-to-day operation. As the world continues to face a severe pandemic, employers are looking for ways to conduct business while ensuring the safety of their employees. Sentiance has created new ways of communicating and keeping our culture alive while we work from home (WFH). The virtual […]

By Sentiance - 26/03/2020

Privacy – catalyst for sustainable business models

The invisible trade Trading has been a part of history for some time. In the early days, it was simple, we exchanged goods and measured their value to their relative contribution to our survival. Over time, these goods were replaced with money which created the monetary system. This removed the temporariness and standardized the value […]

By Sentiance - 04/03/2020

Popping the hood on Trov’s mobility insurance platform

Q&A WITH IAN SWEENEY, GM OF TROV MOBILITY Trov’s platform ingests a wide variety of data to arm mobility partners with details specific to their mobility use case. Powered by Sentiance motion intelligence Trov leverages the Sentiance platform for its capability to provide unique real-time data and insights. This intelligence allows Trov to understand an […]

By Sentiance - 28/01/2020

“What if the FAANG enter your industry?”

When I was pitching my startup to investors, a common question was, “what if the FAANG (Facebook, Amazon, Apple, Netflix, Google) enter your industry?”. Such questions were often asked by rookie venture capitalists, but we diligently pleaded why ours was an unlikely target market for the tech giant. I had not heard this what-if question […]

By Ali Nawab - 16/01/2020

The Sentiance Data Charter – How we work with data privacy & security at Sentiance

Privacy is everywhere; trust is fundamental When opening your favorite news app – hopefully, it asked you to accept the terms & conditions before you start receiving a personalized news feed. You might have realized that privacy is important in everyday usage. It’s a good sign that there is increased awareness about privacy, however, it’s […]

By Sentiance - 15/01/2020

Entrepreneurship at the heart of a Union that strives for more

Each year, the Directorate-General GROW of the European Commission, in cooperation with the country that holds the presidency of the Council of the European Union, organizes the SME Assembly. The event can be considered the most significant gathering for small and medium-sized enterprises in Europe, takes place during the European SME Week, and offers a […]

By Vincent Jocquet - 09/12/2019

Urban mobility and the critical element of being safe

Guest blogpost by Christoffer Malm – Director of Digital Business & Mobility, Autoliv AB for the occasion of MOVE America where Autoliv is Platinum Sponsor. INTRODUCTION The mobility landscape is changing faster than ever. Roughly two years ago, the e-scooters came to some main cities as a micro mobility option, and since then, new modes […]

By Sentiance - 06/12/2019

Sentiance’s Motion Intelligence Technology is used to study the health effects of “Pokémon Go”

Evaluating the activeness of participants through AI-based behavior analysis Sentiance’s motion intelligence technology has been selected by a research project concerning the effects that “Pokémon Go” has on people’s health. This project is led by Professor Hiroaki Miyata from the Department of Health Policy and Management in Keio University School of Medicine. Sentiance works on […]

By Sentiance - 08/11/2019

The Everyday Heroes of the Sentiance Tech Team

Better and safer drivers. More personalized user experiences, be it your music, your insurance, your vitality program, your social network. Sentiance puts the consumer at the center and improves their life through context aware services. We work with clients who care deeply about their consumers and our process is never transactional. Our service is differentiated […]

By Sentiance - 23/09/2019

Trust, control and personalization through human-centric AI

Introduction Our virtual lives lie in the hands of algorithms that govern what we see and don’t see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies are of interest to you, how your social media feeds should look like, and which advertisements have the highest likelihood of […]

By Vincent Spruyt - 21/08/2019

Sentiance Baltics is implementing a project co-financed by the European Union

Sentiance Baltics is pleased to announce that following the positive decision of the European Regional Development Fund in 2018, it is currently implementing the European Union-funded project “Research and experimental development for human behavior prediction technology development” no. 01.2.1-LVPA-T-848-01-0006. Sentiance Baltics is part of the Sentiance group, which develops artificial intelligence technology to provide personalized […]

By Sentiance - 09/08/2019

Our Algorithm for Culture

Algorithm: a process or set of rules to be followed in calculations or other problem-solving operations Culture: the set of shared attitudes, values, goals, and practices that characterizes an institution or organization We talk a lot about what we do here at Sentiance, how we do it and why we believe it matters, but in […]

By Sentiance - 31/07/2019

When context is king, time is queen

Handling late-arriving data on a streaming platform for contextualization When context is king, time is queen. Clarified with an imaginary use case scenario, we address some fundamental questions that typically arise in a personalized motion intelligence technology: Why is computed context subject to change? Is there a difference between results from an API, firehose or […]

By Bram Reps - 03/07/2019

So, what’s under the hood?

How we deploy and scale A VIP tour behind the curtains of our cloud-native scalable and automated infrastructure Introduction Billions of location points, accelerometer, gyroscope and other sensor data flow from mobile devices of people all over the world to Sentiance’s platform on a daily basis. These demand real-time analysis and responses, so as […]

By Carlos Eduardo Bonalume - 29/05/2019

Autoliv and Sentiance in unique partnership

Antwerp/New York – May 14, 2019 Sentiance is happy to announce the partnership with Autoliv Inc., the worldwide leader in automotive safety systems. Leveraging amongst others Sentiance’s platform, Autoliv has launched its Safety Score application. Autoliv Safety Score is created to help ride-sharing companies, insurers, and original equipment manufacturers (OEMs) derive a unique understanding of […]

By Sentiance - 14/05/2019

Applied behavioral science and machine learning

At Sentiance, we apply behavioral science to realize the full potential of our contextual insights, detections, and predictions. We observe, predict, and change behavior, while retaining users on our clients’ applications. This requires negotiating our way into a user’s needs amidst the chaos of everyday life and delivering the right content at the right moment. […]

By Sentiance - 29/04/2019

Each use case needs its own solution: how Sentiance delivers tailored driving scores

Keywords: driver profiling, driver safety, road safety analytics, driver scores, driver coaching, trip analytics, distracted driving detection, driving intelligence, phone handling, driving behavior, road safety collision detection, crash detection, hard braking, driving habits, driving regulations, geographical differences Introduction Driver profiling is one of the core functionalities of the Sentiance platform. Valuable insights into how people […]

By Sentiance - 29/03/2019

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one […]

By Toon Vanparys - 26/02/2019

2019: The Year of the Internet of You

Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded by or interact with adapt to us, learn from us, blend into our lives seamlessly and remove all friction between us […]

By Toon Vanparys - 19/02/2019

Motion intelligence: Placing people at the heart of the mobility revolution

Life is in constant motion. People move from place to place, from one moment to another, from one stage in their life to the next, changing personalities and needs along the way. When you can understand not just where people are going, but why and how — having high motion intelligence, if you will — […]

By Sentiance - 08/01/2019

Sentiance Acquires BrandNewHealth, Strengthens Digital Engagement Offerings for Healthcare and Mobility Providers

Acquisition Further Expands Sentiance’s Expertise In Enabling Healthcare and Mobility Companies to Drive Personalized and Digital Behavioral Change Programs Antwerp, New York – December 11, 2018 – Sentiance, the leading motion intelligence company, announced today that is has acquired BrandNewHealth, a fully scalable personalized digital coaching service that offers tailor-made programs for companies and […]

By Sentiance - 18/12/2018

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetized by advertisers came […]

By Toon Vanparys - 18/12/2018

SENTIANCE NAMED A COOL VENDOR BY GARTNER IN AUTOMOTIVE AND SMART MOBILITY

By Sentiance - 24/10/2018

A new world-wide dataset of location and region types

Three levels of location information Most location-based technologies today consider only the literal meaning of the word location: an exact latitude/longitude pair. But to uncover the meaning of why people visit a place, location should be considered at different scales. The answer to the question of where a person is, largely depends on the context […]

By Vincent Spruyt - 26/09/2018

TalkingData and Sentiance conclude a partnership to enable highly personalized mobile offerings in China

By Sentiance - 11/09/2018

What voice assistants can learn from motion

Over the past few years, voice assistants have penetrated our daily lives. We all walk around with a personal butler whether it’s named Siri, Google Now or Samsung Bixby. These little friends have found their way into our homes through devices such as Amazon Echo and Google Home. Whereas voice assistants were considered playful gadgets […]

By Sentiance - 11/07/2018

Sentiance Celebrates Official Opening of Shanghai Office

By Sentiance - 05/07/2018

Sentiance awarded best New Payment Experience in Visa’s Everywhere Initiative

By Sentiance - 02/07/2018

Embracing GDPR to Build Consumer Trust

By Sentiance - 24/05/2018

Sentiance welcomes Yaoheng Zhang as General Manager for China

ANTWERP, Belgium and SHANGHAI, China (May 8th, 2018) – Following an earlier announcement on setting up an office in China, Sentiance is pleased to announce the appointment of Yaoheng (Yao) Zhang as General Manager. Yao joins Sentiance from Cisco China, where he spent 11 years across multiple senior roles in business development and product marketing. […]

By Sentiance - 08/05/2018

Smart adherence alarms – Improving adherence by understanding patient context

Medication non-adherence is a big problem. According to sources quoted in this article in the New York Times “studies have consistently shown that 20 percent to 30 percent of medication prescriptions are never filled and that approximately 50 percent of medications for chronic disease are not taken as prescribed”. This is causing approximately 125,000 deaths […]

By Sentiance - 07/05/2018

Loc2Vec: Learning location embeddings with triplet-loss networks

Introduction At Sentiance, we developed a platform that takes in smartphone sensor data such as accelerometer, gyroscope and location information, and extracts behavioral insights. Our AI platform learns about the user’s patterns and is able to predict and explain why and when things happen, allowing our customers to coach their users and engage with them […]

By Vincent Spruyt - 03/05/2018

Kiwi.ai team joins Sentiance to lead its new AI research center in Canada

By Sentiance - 26/04/2018

Learning meaningful location embeddings from unlabeled visits

By Sentiance - 29/01/2018

The City of Antwerp addresses the growing challenges of traffic congestion with Sentiance AI

By Sentiance - 26/01/2018

Sentiance and PingJia Technology conclude partnership to develop a leading driver behavior platform in China

By Sentiance - 21/12/2017

Plug and Play and Sentiance sign partnership to address market opportunities in China

By Sentiance - 19/12/2017

Large scale transport mode classification from mobile sensor data

Abstract Transport mode detection based on mobile phone sensor data is a subdomain of activity detection. State-of-the-art results in literature are usually obtained on limited datasets with few human participants. Approaches used often require ideal situations where sensor data is always available or phones are expected to be in a specific position. In this article, […]

By Sentiance - 04/12/2017

FibriCheck and Sentiance announce collaboration to identify relationships between behaviors and heart rhythm disorders

By Sentiance - 22/11/2017

Sentiance first to win back to back DIAmond Awards

By Sentiance - 17/11/2017

Data Science Expert Talks in Antwerp

By Sentiance - 02/11/2017

Global AI leader Sentiance opens a new research & development center in Vilnius

By Sentiance - 13/10/2017

Sentiance and Realize Mobile Communications of the SoftBank Group announce commercial partnership to address Japan market opportunities

By Sentiance - 11/10/2017

Applying deep learning to distinguish drivers from passengers using sensor data

By Sentiance - 25/09/2017

Sentiance adds €10 million in funding led by Monchhichi PLC

By Sentiance - 22/09/2017

Vincent Spruyt named Visionary Of The Year by MIT Technology Review

By Sentiance - 22/09/2017

Parcify has set the benchmark for personalized deliveries, together with Sentiance

By Sentiance - 20/09/2017

What context means to health care and wellbeing coaching

By Sentiance - 30/06/2017

What does it take to be a data scientist at Sentiance?

By Sentiance - 30/06/2017

Sentiance secures €8 million in funding led by Volta Ventures

New funding will further scale the company’s sensor analytics platform to a cognitive system for human behaviour and accelerate international growth in US and Asia. Antwerp, New York June 27, 2017 – Sentiance announces today that it has secured €8 million in funding led by Volta Ventures, with co-investor KPN Ventures. All previous investors […]

By Sentiance - 27/06/2017

Sentiance – pioneering in behavioral insurtech to enable lifestyle based insurance

By Sentiance - 23/05/2017

Behind the scenes – enabling innovation and agility

Our machine learning technology empowers companies to build the next generation of products and services that will make people’s lives safer, smarter, healthier and ultimately more convenient and fulfilling. This is our ultimate motivation we have in mind when developing the most advanced contextual intelligence. Therefore, on our delivery side, we listen to our clients […]

By Sentiance - 23/05/2017

Sentiance wins the DIAmond Award for most prominent insurtech innovation

AMSTERDAM (THE NETHERLANDS) May 11, 2017 – Sentiance wins the DIAmond Award for most prominent insurtech innovation, selected by insurance thought leaders at Digital Insurance Agenda – DIA Amsterdam. DIA is a global community and conference connecting insurance executives to fintech leaders. The decision for DIAmond award winner is made by all participating insurance companies […]

By Sentiance - 12/05/2017

Predictive superpowers: Applying deep learning on mobile sensor data to predict human behavior

At Sentiance we believe that smart devices, applications and the Internet of Things should work on your behalf, conform to your desires and preempt your needs. We call it the Internet of You. We are building the intelligence and contextual engine to fuel the Internet of You, by analyzing sensor data to recognize behavioral patterns […]

By Sentiance - 25/04/2017

Proud to be selected by PNP IoT and InsurTech platform

Shaping the Internet of You from Silicon Valley Last month, Sentiance was thrilled to be selected to two notable Plug and Play programs: Insurtech and Internet of Things. Plug and Play a global innovation platform that connects startups with global corporations, researched over 8,500 startups from around the world and selected only 2% into […]

By Sentiance - 25/04/2017

It’s been an intense time of self-education

Bram is a data engineer at Sentiance. He holds an MSc and Ph.D. in Applied Mathematics from the University of Antwerp. He joined the Data Engineering Team a year ago to help build and maintain a scalable and efficient computing infrastructure for Sentiance’s cloud-based context intelligence platform. We sat down to have a little chat […]

By Sentiance - 21/04/2017

RISK: from Usage to User Based Insurance

RISK has partnered up with Sentiance to introduce the next generation of User Based Insurance (UBI), namely behavioral and contextual insurance. While the current generation of UBI is focused on analyzing car data during a trip, our new product will track people’s driving behavior and context by analyzing smartphone sensor data. The driver’s activity focus […]

By Sentiance - 27/02/2017

Powering the Internet of You

Chameleons are magical little creatures. Not only do they change color, they do so very purposefully to adapt to their immediate environment. Like this one, who is especially ambitious. You have to admire his determination to adopt the colors of the branch he’s sitting on. Now let’s turn things upside down for this little fellow […]

By Sentiance - 27/02/2017

PSA Group is using Sentiance technology to personalize the in-car experience

BARCELONA (SPAIN) – From 27 February to 2 March 2017, SENTIANCE technology can be seen in action. The PEUGEOT booth offers visitors of the Mobile World Congress (MWC) the opportunity to discover the world’s first demonstration of its autonomous and connected vehicle: PEUGEOT INSTINCT CONCEPT, using SENTIANCE technology. PEUGEOT will showcase how they use artificial intelligence […]

By Sentiance - 27/02/2017

A journey of a thousand miles begins with a single step…

Discover the capabilities of the Sentiance contextualization platform by downloading Journeys. Journeys is our training, data gathering and demo application. The app automatically creates your personal behavioral profile based on your activity patterns throughout the day, all just by analyzing your phone’s sensor data. Download our improved Journeys app and discover the capabilities of sensor […]

By Sentiance - 02/02/2017

We’re expanding our operations in US and welcoming Peter

Besides our Headquarter office in Antwerp and an office in London, in 2016 we opened our first office in the US. Today, we are expanding the same office with a focus on clients. We welcome Peter Deluca who joins the sales team as a Head of Client Services. We grabbed him for a quick chat. Peter, […]

By Sentiance - 09/01/2017

The semantics of time, why my morning isn’t necessarily yours

Semantics of time Targeting your users in the right context also means engaging them at the right time and moment (semantics of time). While some interactions make sense during a user’s morning routine, others will have higher relevance over lunch or during the evening. Time defines context as different parts of the day trigger different […]

By Sentiance - 03/11/2016

A day in the life of …

Last year, Flowingdata came up with a dynamic visualization of the average day in the life of Americans. This visualization was based on data from the American Time Survey, consisting of questions measuring the amount of time people spend doing various activities throughout their day. We at Sentiance thought this was a cool idea, so […]

By Sentiance - 05/09/2016

How AI drives the mobile contextual revolution

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the next level by extracting relevant […]

By Sentiance - 31/05/2016

6 reasons why Context is the new king in marketing land

By Sentiance - 28/04/2016

Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner

ANTWERP, LONDON April 19, 2016 – Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner Last week Sentiance was invited to the Top 100 Forum in Amsterdam, where Red Herring announced its Red Herring Europe award winners. The event featured all the leading companies across Europe that drive both innovation and technology in their respective […]

By Sentiance - 19/04/2016

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Adblocking […]

By Sentiance - 30/03/2016

Sentiance expands its management team with Tom Vandendooren as Chief Business Development Officer

ANTWERP, LONDON March 24, 2016 – Sentiance expands its management team with Tom Vandendooren as Chief Business Development Officer To strengthen the executive team and develop several aspects of Sentiance’s business model, Sentiance has appointed Tom Vandendooren as Chief Business Development Officer, who will take up his duties this month. Prior to joining Sentiance, Tom was […]

By Sentiance - 24/03/2016

Driving behavior modeling using smart phone sensor data

Introduction The car insurance industry is rapidly transitioning from traditional fixed fee insurance packages to usage based insurance (UBI). With recent car insurance cost surges, insurance companies are starting to realize that the majority of well behaved customers shouldn’t have to pay for the excesses of the few. Traditional UBI approaches such as Pay As You […]

By Sentiance - 11/02/2016

Welcoming a new Data Engineer into the Sentiance family

Last week, we welcomed another new team member. Bram Reps joins the Sentiance team as Junior Data Engineer. Bram holds a MSc and PhD in Applied Mathematics, he will help build and maintain a sound and competitive computing infrastructure for Sentiance’s intelligent software solutions. What made you want to work in a startup environment? I associate […]

By Sentiance - 08/02/2016

Jiri Crispeyn joins the Sentiance team as Solutions Engineer

We are pleased to introduce you to Jiri Crispeyn, who joins the Sentiance team as Solutions Engineer. Jiri is a front-end engineer who used to run a social network and an e-commerce platform, he also worked on several big web applications for Tomorrowland and -world, Mobistar, Record Bank and Cigna. What was the deciding factor for you to work at Sentiance? […]

By Sentiance - 27/01/2016

How innovative technology helps making the roads safer and the car insurance cheaper

On January 25th 2016, insurer Corona Direct officially launched the CARO app, in collaboration with Sentiance, Drivolution and Ghent University. The CARO app, which uses the Sentiance API and platform, will be used in a field study to track driver behavior. It’s a great example of a very practical use of our technology that benefits […]

By Sentiance - 26/01/2016

Value-based mhealth today & tomorrow

From wearables to disappearables Last week, Hilde Eylenbosch joined Sentiance as VP Healthcare and newest member of the Sentiance management team. I am very excited about this. Together, we caught up with Fonny Schenck, CEO of Across Health, a global consultancy focused on innovative, customer-centric approaches in healthcare. Fonny has over 2 decades of experience […]

By Sentiance - 08/12/2015

Sentiance Raises $5.2 million in Series B Financing Round Led by Samsung Catalyst Fund

ANTWERP (BELGIUM) November 17, 2015 – Belgian startup Sentiance today announced that it has closed $5.2 million in its most recent round of funding. The new investment enables Sentiance to enhance the company’s focus on the Internet of Things. Sentiance provides an intelligent software layer that converts mobile data into “smart life” opportunities for end-users […]

By Sentiance - 17/11/2015

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his […]

By Sentiance - 29/10/2015

Sentiance announces Smart Cities Alliance with the acquisition of i-KNOW (UGent) MOVE IP and Platform

Sentiance is excited to announce that it will be entering a research and operational alliance with the Innovation Centre i-KNOW of Ghent University, that will combine their expertise in mobile sensing, machine learning and intelligent mobility to create a partnership that is an innovation leader in next-generation technology solutions in the mobility, health, retail, safety […]

By Sentiance - 12/05/2015

Visit Sentiance at TNW Europe and get a Context Suite demo

By Sentiance - 22/04/2015

Introducing Christoph Liekens, Senior Software Engineer at Sentiance

Christoph has 25 year of experience in the IT industry with an emphasis on software development. He worked as a research assistant at Catholic University Leuven and in software development for healthcare, speech recognition and intellectual property research. Before joining us at Sentiance, Christoph was a top notch application architect in a world-leading trademark research […]

By Sentiance - 20/04/2015

Argus Labs raises US$ 2M, changes name to Sentiance, and expands its management team

Argus Labs rebrands itself as Sentiance, as the company moves out of concept development and rolls out its platform to clients and partners worldwide.

By Sentiance - 21/01/2015

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