Month: February 2019

Why Context is The New King in Marketing

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one […]

2019: The Year of the Internet of You

2019: The Year of the Internet of You

Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded by or interact with adapt to us, learn from us, blend into our lives seamlessly and remove all friction between us […]

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