Category: Commerce

Sentiance: Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020

Sentiance: Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020

Sentiance is awarded as the Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020 by Wealth & Finance International. The Artificial Intelligence Awards by Wealth & Finance International have been launched to acknowledge exemplary performance and innovation to companies within this rapidly evolving AI market. Best Mobile User Insights Platform Sentiance […]

Retail banking: from transactional convenience to a customer-centric lifestyle partner

Retail banking: from transactional convenience to a customer-centric lifestyle partner

The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent and exciting announcement that Belgium’s largest bank, KBC, bought the media rights to broadcast Belgian soccer goals and highlights in their […]

Why Context is The New King in Marketing

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one […]

2019: The Year of the Internet of You

2019: The Year of the Internet of You

Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded by or interact with adapt to us, learn from us, blend into our lives seamlessly and remove all friction between us […]

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetized by advertisers came […]

Parcify has set the benchmark for personalized deliveries, together with Sentiance

Parcify has set the benchmark for personalized deliveries, together with Sentiance
Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping experience by delivering parcels wherever you are, whenever you want. Online shopping has never been easier than today. Mobile has shifted [...]

6 reasons why Context is the new king in marketing land

6 reasons why Context is the new king in marketing land
There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and [...]

Is data science fueling your customer’s journey?

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Adblocking […]

Personalization is the future

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his […]

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