Category: Hyper-personalization

How to increase engagement in your well-being app

How to increase engagement in your well-being app

Many of us have tried to change our health behavior during this pandemic. You might have downloaded a well-being app to help you change toward a healthier lifestyle or routine. However, in the end, the change you wanted just did not stick, and you stopped using the app. The question then arises, how can well-being […]

Why Context is The New King in Marketing

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one […]

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetized by advertisers came […]

What voice assistants can learn from motion

What voice assistants can learn from motion

Over the past few years, voice assistants have penetrated our daily lives. We all walk around with a personal butler whether it’s named Siri, Google Now or Samsung Bixby. These little friends have found their way into our homes through devices such as Amazon Echo and Google Home. Whereas voice assistants were considered playful gadgets […]

Parcify has set the benchmark for personalized deliveries, together with Sentiance

Parcify has set the benchmark for personalized deliveries, together with Sentiance
Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping experience by delivering parcels wherever you are, whenever you want. Online shopping has never been easier than today. Mobile has shifted [...]

The semantics of time, why my morning isn’t necessarily yours

The semantics of time, why my morning isn’t necessarily yours

Semantics of time Targeting your users in the right context also means engaging them at the right time and moment (semantics of time). While some interactions make sense during a user’s morning routine, others will have higher relevance over lunch or during the evening. Time defines context as different parts of the day trigger different […]

A day in the life of …

A day in the life of …

Last year, Flowingdata came up with a dynamic visualization of the average day in the life of Americans. This visualization was based on data from the American Time Survey, consisting of questions measuring the amount of time people spend doing various activities throughout their day. We at Sentiance thought this was a cool idea, so […]

How AI drives the mobile contextual revolution

How AI drives the mobile contextual revolution

Introduction In “Predictions 2016: The Mobile Revolution Accelerates”, Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part of their overall strategy. Moreover, the research firm expects customer-focused companies to take personalization to the next level by extracting relevant […]

6 reasons why Context is the new king in marketing land

6 reasons why Context is the new king in marketing land
There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and [...]

Is data science fueling your customer’s journey?

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Adblocking […]

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