Category: Hyper-personalization

Is data science fueling your customer’s journey?

Is data science fueling your customer’s journey?

The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile devices. Mobile users today no longer tolerate intrusive, annoying and irrelevant content and are equipping their mobiles with ad blockers. Adblocking […]

Personalization is the future

Personalization is the future

The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter has been writing about digitization and its impact on our daily lives for many years now. Here are some of his […]

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