Category: Lifestyle

3 reasons why data is everything for micromobility companies

3 reasons why data is everything for micromobility companies

Despite a mobility slowdown during the peak of Covid-19, micromobility usage, such as e-scooters and bicycles, has seen exponential growth in major cities around the world.  Since 2019, the number of shared e-scooter, e-bike, and e-moped deployments in Europe has tripled, as more cities realize the safety and sustainability benefits of LEVs (light electric vehicles). […]

How to increase engagement in your well-being app

How to increase engagement in your well-being app

Many of us have tried to change our health behavior during this pandemic. You might have downloaded a well-being app to help you change toward a healthier lifestyle or routine. However, in the end, the change you wanted just did not stick, and you stopped using the app. The question then arises, how can well-being […]

Retail banking: from transactional convenience to a customer-centric lifestyle partner

Retail banking: from transactional convenience to a customer-centric lifestyle partner

The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent and exciting announcement that Belgium’s largest bank, KBC, bought the media rights to broadcast Belgian soccer goals and highlights in their […]

The silver lining of social distancing in Belgium: A contextual analysis

The silver lining of social distancing in Belgium: A contextual analysis

[latexpage] Sentiance partnered up with For Good to leverage the power of AI to analyze the effects of Belgian social distancing measures on people’s lifestyle, mobility and ecological footprint. In this article, we present our findings. Key Insights Physical interaction decreased by 76% per person on average 60% of our population sample avoids meeting other […]

“What if the FAANG enter your industry?”

“What if the FAANG enter your industry?”

When I was pitching my startup to investors, a common question was, “what if the FAANG (Facebook, Amazon, Apple, Netflix, Google) enter your industry?”. Such questions were often asked by rookie venture capitalists, but we diligently pleaded why ours was an unlikely target market for the tech giant. I had not heard this what-if question […]

Trust, control and personalization through human-centric AI

Trust, control and personalization through human-centric AI

Introduction Our virtual lives lie in the hands of algorithms that govern what we see and don’t see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies are of interest to you, how your social media feeds should look like, and which advertisements have the highest likelihood of […]

When context is king, time is queen

When context is king, time is queen

Handling late-arriving data on a streaming platform for contextualization When context is king, time is queen. Clarified with an imaginary use case scenario, we address some fundamental questions that typically arise in a personalized motion intelligence technology: Why is computed context subject to change? Is there a difference between results from an API, firehose or […]

Why Context is The New King in Marketing

Why Context is The New King in Marketing

Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one […]

2019: The Year of the Internet of You

2019: The Year of the Internet of You

Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded by or interact with adapt to us, learn from us, blend into our lives seamlessly and remove all friction between us […]

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetized by advertisers came […]

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