Latest in: mobile
Introduction UBI should really stand for User-Based Insurance, not Usage-Based Insurance. This small change in definition would immediately expand the very narrow view of what UBI typically means for auto insurers. Many insurers still …
By Peter DeLuca
From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …
Introduction In "Predictions 2016: The Mobile Revolution Accelerates", Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part …
ANTWERP (BELGIUM) November 17, 2015 – Belgian startup Sentiance today announced that it has closed $5.2 million in its most recent round of funding. The new investment enables Sentiance to enhance the company’s focus …
The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter …
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