Month: April 2016

6 reasons why Context is the new king in marketing land

6 reasons why Context is the new king in marketing land
There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers to the ability to tune marketing content and campaigns to customer context in real-time. Context, more than anything else, defines needs and [...]

Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner

Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner

ANTWERP, LONDON April 19, 2016 – Sentiance cherry-picked as a 2016 Red Herring Top 100 Europe Winner Last week Sentiance was invited to the Top 100 Forum in Amsterdam, where Red Herring announced its Red Herring Europe award winners. The event featured all the leading companies across Europe that drive both innovation and technology in their respective […]

Scroll to Top