Privacy can be defined as:
Protecting your personal data is of the utmost importance for Sentiance and we take the necessary precautions to safeguard your data and process it only in compliance with the General Data Protection Regulation (GDPR).
These are the essential components of protecting your privacy:
This Privacy Policy regulates how Sentiance (or “we”) collects and processes your personal data. We may update the Privacy Policy from time to time, but we will always stay true to the fundamental tenets of Sentiance: guarding your privacy.
Sentiance is the data controller that is responsible for collecting and storing your personal data in relation to your use of the Sentiance website and related services. This Privacy Policy will stipulate why and how we collect and store your personal data, and what your rights and our obligations are in this regard.
Specifically, Sentiance will always process your personal data lawfully and for a specific purpose. We’ll make sure to only request the minimal amount of data needed to fulfil the purpose and to never keep this data for longer than necessary. Finally, Sentiance takes the necessary technical and organizational measures to ensure your personal data is kept safe against unlawful access, loss or unauthorized modification.
For additional information, you can contact our privacy team at privacy@sentiance.com.
We define the processing of personal data as any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Personal data is defined as any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Examples of personal data are: your name, address or email address. Your IP-address is also an example of personal data.
Sentiance might process the following personal data:
Sentiance might use your personal data for the following purposes:
When you contact us with a request for information, your personal data will be used to give a fitting and accurate answer.
Your information might be entered in our client management system in order to be able to give you an even better service in the future.
When processing for this purpose, we use consent as the legal base. By using our contact form available on our website, you provide consent for this specific processing. Should you wish to have your inquiry and other personal data removed from our systems, please send an email to your original point of contact.
We think it is important to have a great relationship and communication with all our (potential) customers. For this reason, we might contact you to:
When processing for this purpose, we use one of the following legal bases:
At any time, you can easily opt-out of this communication by using the unsubscribe link included in every email.
We use Mailchimp to manage this activity.
Sentiance regularly has new open positions for which you can apply. In order to find the best possible match between Sentiance and the candidate, we will process the information provided by the candidates. In addition to the information mentioned above, this also includes the following:
Whether you have been selected for the current opening or not, we store the information for this purpose for at most 6 months. We use consent as the legal base for processing your information. At any time, you can request to be removed from our database by emailing your human resource contact person. Additionally, we are processing some information under legitimate interest in order to properly manage our screening process.
We use Recruitee to manage this activity.
Sentiance carries out marketing activities to generate new business. In this context, we may engage third parties to conduct marketing activity on our behalf.
When processing your data in this context and depending on the specific marketing activity, we rely on our legitimate interest or your consent to process your data. If you have any questions about our use of your data for marketing activities, see chapter 4 to get in touch with our privacy team.
Except for the cases stated above, we never transfer personal data to third parties for one of the purposes stated, unless this is a legal requirement or you have given explicit consent.
3.4 Is your data transferred to other countries?
Sentiance is making an effort to process your personal data within the European Economic Area. Whenever this is not the case, appropriate measures have been taken in order to ensure the safeguarding of your data. If you would like to know more about our current partners, see chapter 4 to get in touch with our privacy team.
In respect of the collection and use of your personal information, you may:
In order to do so, you should send an email to privacy@sentiance.com from the address you used to contact us or sign up to our services. We might ask for further proof of your identity. Sentiance will undertake the necessary action without undue delay and provide information on action taken (or the absence of any such action) within 30 days.
Privacy
Sentiance NV
Michel de Braeystraat 52
2000 Antwerp
Belgium
You may also lodge a complaint with a supervisory authority in case of breach of the applicable privacy laws by Sentiance.
Sentiance NV
Michel de Braeystraat 52
2000 Antwerp
Belgium
CEO: Antoon Vanparys
Data Protection Officer (DPO): Bart van Buitenen
This Privacy Policy was last updated on March 13, 2025.
Sentiance is the leader in motion insights. Our mission is to save lives every day and shape the future of road safety. Unlike telematics companies, we focus on the driver and not the vehicle because most accidents are caused by human error.
With our revolutionary on-device AI technology, companies use insights from The Edge Platform to produce scalable, cost-efficient, and privacy-centric solutions for their customers.
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