Month: December 2018

Sentiance Acquires BrandNewHealth, Strengthens Digital Engagement Offerings for Healthcare and Mobility Providers

Sentiance Acquires BrandNewHealth, Strengthens Digital Engagement Offerings for Healthcare and Mobility Providers

  Acquisition Further Expands Sentiance’s Expertise In Enabling Healthcare and Mobility Companies to Drive Personalized and Digital Behavioral Change Programs    Antwerp, New York – December 11, 2018 – Sentiance, the leading motion intelligence company, announced today that is has acquired BrandNewHealth, a fully scalable personalized digital coaching service that offers tailor-made programs for companies and […]

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

Doing Right By Data – Leveraging Data To Bring Real Benefits to Consumers, Not Treat Them Like Products for Advertisers

From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This week, the practice of tech companies and mobile apps handing over this data so it can be monetized by advertisers came […]

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