How behavioral intelligence is powering safer ride-hailing

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3 min read
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We’re proud to share that Sentiance has been recognized as “Ride Hailing Innovation of the Year” at the 2025 AutoTech Breakthrough Awards.

This award celebrates our mission to make every journey safer and smarter. We're empowering ride-hailing and delivery platforms to protect drivers and passengers through motion intelligence, all processed on-device.

A new standard for safety and scalability

Traditional telematics has long relied on costly hardware installations and centralized data processing. But in a world where every driver already carries a powerful sensor hub in their pocket, that model is rapidly becoming obsolete.

We take a different approach. Our behavioral AI SDK transforms any smartphone into a real-time motion intelligence platform. It detects risk factors like harsh braking, unsafe speed, route hazards, and environmental conditions. Using advanced machine learning, our models build dynamic, individualized risk profiles that evolve with each journey.

All of this happens on-device, preserving user privacy while dramatically reducing infrastructure costs for mobility platforms.

Proven impact at scale

In collaboration with Talabat, the leading food and grocery delivery platform in the MENA region, part of the Delivery Hero group, Sentiance helped transform road safety for a network of 120,000 riders navigating dense urban environments every day.

Within months, the results spoke for themselves:

  • 56% reduction in accident rates across the rider network
  • 95% of riders actively engaged with in-app safety interventions
  • 70% sustained safer riding habits after three months
  • Continuous feedback loops refined algorithms and interventions in real time

These numbers demonstrate that meaningful behavioral change doesn’t require invasive hardware or constant surveillance, just context, personalization, and trust.

Where behavioral intelligence meets innovation

What truly sets this solution apart is its scalability and philosophy. Our motion intelligence runs seamlessly on smartphones, adapting to infrastructure and device constraints across diverse markets. By keeping all processing on-device, we not only enhance privacy but also enable real-time, personalized feedback loops. This improves driver performance and platform safety simultaneously.

This is the power of behavioral intelligence at the edge, AI that understands context, respects privacy, and delivers tangible value.

Building the behavioral intelligence layer for the mobility ecosystem

This recognition from AutoTech Breakthrough reflects more than innovation in ride-hailing. It showcases what’s possible when behavioral intelligence and advanced AI meet real-world mobility challenges.

By combining motion insights, on-device processing, and contextual understanding, we’re helping platforms deliver safer, smarter, and more efficient mobility experiences at scale. Our edge technology interprets sensor data directly on smartphones, providing real-time intelligence that protects user privacy while significantly reducing infrastructure costs.

The same intelligence that enhances road safety for two-wheeler riders also helps platforms better understand behavior, optimize performance, and strengthen trust with their communities, all through privacy-first, cost-efficient, and adaptive AI.

➡️ Discover how behavioral intelligence and on-device AI can help your platform build safer, smarter, and more efficient mobility experiences.

Let's build smarter, safer, privacy-first experiences together

Whether you're improving safety, enhancing engagement, or powering new services, Sentiance helps your app understand the real world, on-device and in real-time.

Get in touch with the Sentiance team

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Sentiance delivers AI-native, on-device behavioral intelligence for mobile apps. We turn sensor data into real-time insights about how people move, drive, and live, enabling safer journeys, smarter experiences, and deeper engagement, all with privacy built in.  

We're the intelligence layer apps can't live without.

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