A powerful new metric designed to transform how mobility platforms understand and reduce distraction risk.

Driver distraction remains one of the most urgent safety challenges on the road today. A quick glance at a screen. A call taken in hand. A moment of inattention at speed. These seemingly small behaviors can have devastating consequences.

Today, Sentiance proudly introduces Attention Score, a new driver focus metric designed to provide a clear, real-world view of phone-related distraction.

Moving Beyond “Phone Use” to Real Distraction Risk

Until now, most solutions could only detect whether a phone was being used. But not all usage carries the same level of risk.

Attention Score changes that.

Attention Score measures how and how much a driver interacts with their phone during a trip, translating complex behavioral data into a simple, intuitive score:

• 1.0 - Fully attentive driving
• 0.0 - Highly distracted driving

Behind that simplicity lies deep behavioral intelligence powered entirely on-device.

How It Works: Measuring Distraction in the Real World

Attention Score distinguishes between three types of phone interaction - each contributing differently to risk:

1. Hands-Free Calling

Calls made without manual interaction.
The phone remains mounted or stationary (e.g., in a cupholder).

2. Handheld Calling

Calls involving physical phone interaction.
Holding, moving, or changing the orientation of the device during a call.

3. Active Phone Handling (Outside Calls)

Manual usage unrelated to calling, including:

• Checking the screen
• Swiping or tapping
• Unlocking the device

By separating these behaviors, Attention Score provides a far more accurate reflection of real distraction risk - not just phone activity.

A Major Step Forward in Road Safety Intelligence

"Attention Score combines active phone handling with call events, allowing us to identify truly hands-free calling, hand-held calling, and phone handling without a call. We penalize each behavior differently to better reflect the risk associated with each type of distraction. The result is a more actionable view of driver attention—ultimately helping make roads safer for everyone."
Rokas Tamošiūnas, Head of Data Science at Sentiance

With Attention Score, mobility operators gain:

• A complete picture of driver distraction behavior
• Better protection for riders and road users
• Reduced head-on and high-impact collision risk
• Fewer violations and fines through improved driver awareness
• Stronger compliance with local traffic laws
• Actionable behavioral insights to power coaching and safety programs

Because safer roads mean safer lives - and better outcomes for businesses and communities alike.

Built for Accuracy. Designed for Trust.

Attention Score is powered by high-confidence data signals:

• Call events are captured directly from the operating system
• Phone handling is detected by a neural network running directly on-device, enabling highly accurate classification.

The result is a reliable, production-ready signal for risk mitigation, driver coaching, and safety optimization - all delivered on-device with privacy by design.

The Future of Driver Behavior Intelligence

Attention Score represents a significant milestone in responsible mobility analytics. By understanding how drivers use their phones - not just whether they do - organizations can make smarter decisions, deploy more targeted interventions, and create measurable safety impact.

As mobility models evolve and shared fleets expand globally, deeper behavioral intelligence will become essential.

With Attention Score, that future starts now.

To learn how Attention Score can strengthen your fleet, mobility platform, or insurance offering, get in touch with us today.