Reducing Distracted Driving with Behavioral Coaching
Creating awareness of each participant’s distracted driving behavior and motivating them to become safer drivers.
Sadly, over 150 people were killed on Western Australian (WA) roads in 2020 and distracted driving was a factor in ~13% of those crashes. RAC (Royal Automobile Club of Western Australia) partnered with Sentiance to end mobile phone-related distracted driving by creating the Safer Driver App.
Driving Behavior Insights
Distracted Driving Detection
Results & impact
60% drop in distracted behavior
75% of users engaged with focused-driving challenges
34% of the time users engaged with the app after completing a car trip
60% of users continued engaging with the app after the evaluation period
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