Case Studies

Reducing Distracted Driving with Behavioral Coaching

Creating awareness of each participant’s distracted driving behavior and motivating them to become safer drivers.

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Background

Sadly, over 200 people were killed on Western Australian (WA) roads in 2019 and distracted driving was a factor in ~60% of those crashes. RAC, the Royal Automobile Club of Western Australia, provides a diverse range of products and services, and reinvests its profits to benefit its more than 1.1 million members and the broader WA community. RAC partnered with Sentiance to end mobile phone-related distracted driving by creating the Safer Driver App.

The solution
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Driving Behavior Insights

Analyzing and providing details on people's driving behavior.
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Distracted Driving Detection

Monitoring phone usage and phone handling while driving.
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Coaching

Coaching towards safer driving behavior.
Results & impact
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60% drop in distracted behavior

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75% of users had frequent interaction with the app

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85% of users continued engaging with the app after the evaluation period

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