Reducing Distracted Driving with Behavioral Coaching
Creating awareness of each participant’s distracted driving behavior and motivating them to become safer drivers.
Sadly, over 200 people were killed on Western Australian (WA) roads in 2019 and distracted driving was a factor in ~60% of those crashes. RAC, the Royal Automobile Club of Western Australia, provides a diverse range of products and services, and reinvests its profits to benefit its more than 1.1 million members and the broader WA community. RAC partnered with Sentiance to end mobile phone-related distracted driving by creating the Safer Driver App.
Driving Behavior Insights
Distracted Driving Detection
Results & impact
60% drop in distracted behavior
75% of users had frequent interaction with the app
85% of users continued engaging with the app after the evaluation period
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