Reducing distracted driving with Behavioral Coaching.
Sentiance and RAC reduce distracted driving by nearly 60%
In partnership with
Key takeaways.
Easily accessible
Sadly, over 150 people were killed on Western Australian (WA) roads in 2020 and distracted driving was a factor in ~13% of those crashes. RAC (Royal Automobile Club of Western Australia) partnered with Sentiance to end mobile phone-related distracted driving by creating the Safer Driver App.
Solution
We integrated Driving Insights to help analyze and provide details on people's driving behavior. Monitoring phone usage and phone handling while driving helped with distracted driving detection and coaching toward safer driving behavior.
Impact
Overall reduction of distracted behavior rates, general acceptance and continued use by clients of the app by customers after the evaluation period.
60%
Drop in distracted behavior
75%
Of users had frequent interaction with the app
60%
Continued engaging with the app after the evaluation period
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Sentiance is an intelligence-driven data science and behavior change company. We turn motion into insights.
We help world-leading companies create sustainable, personalized, and safer solutions while improving customer experience.
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