Sentiance and the Royal Automobile Club of Western Australia (RAC) reduce distracted driving by nearly 60%
Sadly, over 150 people were killed on Western Australian (WA) roads in 2020 and distracted driving was a factor in ~13% of those crashes. RAC (Royal Automobile Club of Western Australia) partnered with Sentiance to end mobile phone-related distracted driving by creating the Safer Driver App.
We integrated Driving Insights to help analyze and provide details on people's driving behavior. Monitoring phone usage and phone handling while driving helped with distracted driving detection and coaching toward safer driving behavior.
Overall reduction of distracted behavior rates, general acceptance and continued use by clients of the app by customers after the evaluation period.
Half of the participants reduced their phone use behind the wheel after just 30 days of using the Safer Driver App.
Gamified challenges helped keep users engaged and accountable in their journey toward distraction-free driving.
Even after the pilot period, a majority of users kept using the app, proof that the behavioral coaching approach resonated.
One-third of trips led to app interactions, showing how real-time trip data triggered meaningful reflection and learning.
“RAC has partnered with Sentiance to create the RAC Go app, designed to help Western Australians become better drivers, The app allows users to measure their driving so they can improve and drive more safely. We'd like our roads to be safer for everyone, and the app contributes to this. RAC Go provides insights into driver behaviour and habits, as well as coaching and tips to help users improve their driving. The app is intuitive and easy to use because it's well designed. And it's a fun and engaging tool. Right from the start, we felt we'd found the right partner for this project. Sentiance was attentive to our needs, listening to us every step of the way. Their staff understood the brief and were committed to delivering a quality product.”
Shaenade Jenkins
Business Model Innovation Analyst at RAC WA
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