Understanding drivers’ behaviors to ensure safe rides for Uber customers
Uber, the world’s largest ride-hailing platform, was expanding globally, and it needed a way to ensure safe, reliable, and comfortable rides for its customers. To achieve that, they needed data on each of their drivers. In 2016 Uber selected Sentiance after a thorough evaluation of several telematics solutions on the market.
We integrated Driving Insights to learn more about the details of a user's driving behavior and complemented it with distracted driving detection by monitoring their phone usage and phone handling while driving.
Together, we reduced churn by 30% and helped Uber provide better customer experience and insurance premiums.
Behavioral insights helped Uber retain more drivers by identifying at-risk profiles and enabling timely engagement strategies.
Mobile-based sensing allowed instant crash alerts, improving passenger safety and enabling faster response and support.
By monitoring phone handling and usage, Uber gained visibility into risky behaviors and improved overall road focus.
With deeper driving behavior data, Uber ensured safer, more consistent rides, leading to greater customer satisfaction.
Whether you're improving safety, enhancing engagement, or powering new services, Sentiance helps your app understand the real world, on-device and in real-time.
Sentiance delivers AI-native, on-device behavioral intelligence for mobile apps. We turn sensor data into real-time insights about how people move, drive, and live, enabling safer journeys, smarter experiences, and deeper engagement, all with privacy built in.
We're the intelligence layer apps can't live without.
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