Unveiling Driving Insights -
Absa’s partnership with Sentiance and how they boost loss ratios by +8%

Let's examine the effectiveness of Sentiance telematics proxies in comparison to traditional proxies.

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Background

Introduction

Absa, one of South Africa's largest insurance companies, has been running its Usage-Based Insurance (UBI) program for five years using Sentiance Mobility and Driving Insights. The program has been successful in providing better insights into driver behavior and risk factors, leading to a significant improvement in the current loss ratio.

Solution

Success story, summarized 

Analysis revealed that Sentiance’s telematics-based risk indicators outperformed traditional proxies, significantly enhancing claim prediction accuracy. By identifying high-risk drivers more precisely, Absa can adjust premiums to improve loss ratios while rewarding safer drivers with discounts. Key predictors included miles driven, time-of-day, and road type.

Impact

Conclusion

This success story highlights how Sentiance’s driving insights enable more accurate risk assessment than traditional proxies. By aligning premiums with real driving behavior, Absa delivers fairer pricing, rewards safe drivers, and reduces overall claims costs.

Key takeaways

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8.3% improvement in current loss ratio

By replacing outdated proxies with real driving behavior data, Absa accurately identified high-risk drivers, boosting underwriting precision and profitability.

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30% of customers get discounts

Thanks to smarter risk scoring, safer drivers benefit directly with lower premiums, making insurance pricing fairer and more personalized.

Group

3X more claims among night drivers

Drivers most active at night were three times more likely to file a claim, proving time-of-day is a critical risk predictor for insurers.

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2X more claims with drivers of bad legal scores

Drivers with high-speed violations had double the claims of those with clean records, highlighting the strong link between legal behavior and actual risk.

“Congratulations to Sentiance on reaching this remarkable 10-year milestone! At Absa Insurance, we greatly value our partnership with Sentiance and the innovative telematics solutions you provide.

Your motion insights and AI-powered technology have helped us improve analytics of driver behavior and drive our digital transformation journey.

We look forward to continuing this collaboration and achieving even more together in the years to come. Wishing you and the entire Sentiance team continued success as you celebrate this incredible achievement!”

Collin Molepethe

Managing Executive

Read the full succes story

Absa Success Story_Download PDF

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Sentiance is the leader in motion insights. Our mission is to save lives every day and shape the future of road safety. Unlike telematics companies, we focus on the driver and not the vehicle because most accidents are caused by human error.  

With our revolutionary on-device AI technology, companies use insights from The Edge Platform to produce scalable, cost-efficient, and privacy-centric solutions for their customers.

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