Besides our Headquarter office in Antwerp and an office in London, in 2016 we opened our first office in the US. Today, we are expanding the same office with a focus on clients. We welcome Peter Deluca who joins the sales team as a Head of Client Services. We grabbed him for a quick chat.
Peter, tell us something about your experience and what have you been working on before joining Sentiance family?
I’ve spent most of my career working for advertising and marketing agencies, primarily in customer engagement strategy and marketing technology roles. In between agencies, I spent about five years building a start-up business where my partners and I developed technologies supporting call centers. We created a platform that allows call center agents to work virtually and take and make phone calls from anywhere, capture customer data, trigger orders. After that company was sold, I joined Ogilvy where I built and ran their Marketing Technology practice, which was a mix of consulting and technology services. We were helping clients navigate the complex world of marketing technologies, guiding them to select technologies that met their business needs, and then we’d implement, integrate and manage those technologies for them. Ultimately our goal was to operationalize more engaging and effective customer experiences.
What is your plan of action for the first couple of weeks at Sentiance? On which processes will you be focussing on?
First I want to get to know the team and how they work. I’m extremely impressed with the talent we have. I want to continue digging in deep and understand the Sentiance platform and what it can do for our clients and prospective clients. Developing partnerships with other technology companies will also be important for us. At our core we’re a data science company, so developing a network of highly capable providers on the execution side (e.g., Marketing Automation, Mobile Push, etc.) will be critical.
What attracted you the most to Sentiance?
Sentiance is doing something really unique. A lot of companies are collecting data but they’re doing it indiscriminately. They’re not really getting insights from all that data and they’re not quite sure what to do with all of it. Not only is Sentiance collecting rich behavioral data from mobile devices — more than any other company I’ve seen — but we’re able to find moments from that data which our clients can act upon and engage with their customers at more precise times, and in more meaningful ways.
Many brands take weeks or months to get campaigns set up and launched, and the data they’re using is old and likely irrelevant by the time the communication or offer goes out. With Sentiance, a brand can now engage with a customer in the moment where the message is more likely to resonate and succeed.
Well said! What do you enjoy doing in your spare time?
Spending time with my family. My wife, Rachel, and I have a two-year-old daughter named Stella. She’s very active, and she keeps us very busy! Otherwise, I enjoy traveling, running, reading, and continually exploring all that New York City has to offer. 
Enjoy the journey! Everything in life and life itself is a journey. Don’t look back all the time or be overly preoccupied with the future, as you may miss out on the magic of the ‘now’.
