This privacy policy governs your use of the Insights by Sentiance mobile application (‘Application’) on your mobile device and informs you about the use of the resulting data flows.
By opting-in during the installation process of the Application and by continuing your use of the Application, you grant your unambiguous consent to the collection, processing and publication of your personal and non-personal data as described below.
Please be aware that you may not use the Application if you are under sixteen (16) years of age.
Personal information is information which identifies you as an individual, whether directly or indirectly through the combination with other information held by Sentiance.
In order for you to download and use the Application, Sentiance requires you to provide personal information such as your e-mail address and your confirmation on the age restriction. After verification of your e-mail address, Sentiance will store a Sentiance ID number which it will use for automated profiling as explained in section B below. In addition, Sentiance will collect and process your real-time location based on information provided by your device operating system (‘OS’).
Sentiance also collects non-personal information that does not directly or in combination with other information identifies you as an individual.
The non-personal information collected by Sentiance may be your type of device, type of OS, type of mobile browser, information on your use of the Application, accelerometer data and gyroscope data. Further, depending on your device make and type and your permissions, Sentiance may also collect the following non-personal data supplied by the device’s OS: activity information, step detection and step count, Bluetooth information and battery information.
In order to improve its profiling algorithms, Sentiance may request and collect your feedback on assumptions made by Sentiance based on the collected information.
Sentiance collects and uses personal information for the following specific purposes:
Sentiance only collects personal information that is adequate, relevant and limited to what is necessary for the above purposes (data minimization).
Non-personal information is used to refine the algorithms that detect transportation modes, to find battery-efficient triggers for the start and stop of transport detection logging and to conduct analytics in order to improve the profiling algorithms and Application.
Sentiance may disclose your personal and non-personal information to third party recipients such as:
Transfers only relate to personal information which is adequate, relevant and limited to what is necessary in relation to the purpose for which it is transferred.
Other than as set forth above, Sentiance will not transfer any of your personal information to third parties without your explicit consent.
Sentiance has implemented appropriate technical and organizational measures (such as explicit opt-in and pseudonymisation), which are designed to implement data-protection principles (such as data minimization) in an effective manner and integrated the necessary safeguards into the processing in order to protect information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to personal information, and against all other unlawful forms of processing.
For the avoidance of doubt, Sentiance defines pseudonymous data as personal data processed in such a manner that they can no longer be attributed to you without the use of additional information, which Sentiance keeps separately and subject to technical and organizational measures to this effect.
Sentiance takes reasonable steps to ensure that any personal information in its possession is accurate, current and reliable for the purposes set out above.
All personal data collected in the European Economic Area (EEA) will be stored and processed within the EEA. Sentiance will only retain your personal data for the minimum period necessary to serve the purposes as set out above, unless a longer retention period is required by law. Non-personal information may be retained without limitation in time.
In respect of the collection and use of your personal information, you may:
In order to do so, you should send Sentiance a letter on the address provided below or an e-mail to privacy@sentiance.com with a copy of your identity card or other proof of your identity. Sentiance will undertake the necessary action without undue delay and provide information on action taken (or the absence of any such action) within 30 days.
Sentiance NV
Michel de Braeystraat 52
2000 Antwerp
Belgium
You may also lodge a complaint with a supervisory authority in case of breach of the applicable privacy laws by Sentiance.
You may at any time immediately stop any collection and processing of personal data by Sentiance by uninstalling or deleting the Application. Uninstalling the Application will also delete the Sentiance ID number from your mobile device.
If you want to keep the Application but stop the collection of your real-time location data, you may opt-out through the OS settings of your device. Please be aware that such opt-out may result in your profile becoming inaccurate and unreliable.
Sentiance NV
Michel de Braeystraat 52
2000 Antwerp
Belgium
CEO: Antoon Vanparys, toon.vanparys@sentiance.com
DPO: privacy@sentiance.com
Sentiance reserves the right, in its sole discretion, to amend this Privacy Policy at any time by posting amendments on its website.
March 13, 2025
Sentiance delivers AI-native, on-device behavioral intelligence for mobile apps. We turn sensor data into real-time insights about how people move, drive, and live, enabling safer journeys, smarter experiences, and deeper engagement, all with privacy built in.
We're the intelligence layer apps can't live without.
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