Latest in: Lifestyle Insights
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  There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …
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On January 25th 2016, insurer Corona Direct officially launched the CARO app, in collaboration with Sentiance, Drivolution and Ghent University. The CARO app, which uses the Sentiance API and platform, will be used in …
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From wearables to disappearables Last week, Hilde Eylenbosch joined Sentiance as VP Healthcare and newest member of the Sentiance management team. I am very excited about this. Together, we caught up with Fonny Schenck, …
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The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter …

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