Latest in: Lifestyle Insights
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Despite a mobility slowdown during the peak of Covid-19, micromobility usage, such as e-scooters and bicycles, has seen exponential growth in major cities around the world.  Since 2019, the number of shared e-scooter, e-bike, …
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Many of us have tried to change our health behavior during this pandemic. You might have downloaded a well-being app to help you change toward a healthier lifestyle or routine. However, in the end, …
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The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent …
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Sentiance partnered up with For Good to leverage the power of AI to analyze the effects of Belgian social distancing measures on people's lifestyle, mobility and ecological footprint. In this article, we present our …
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When I was pitching my startup to investors, a common question was, “what if the FAANG (Facebook, Amazon, Apple, Netflix, Google) enter your industry?”. Such questions were often asked by rookie venture capitalists, but …
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Introduction Our virtual lives lie in the hands of algorithms that govern what we see and don’t see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies …
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Handling late-arriving data on a streaming platform for contextualization When context is king, time is queen. Clarified with an imaginary use case scenario, we address some fundamental questions that typically arise in a personalized …
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded …
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From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …

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