Latest in: Hyper-personalization
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Sustainability is a hot topic in the Middle East. There are many reasons for this, but perhaps the most important ones are city congestion and air pollution, which are caused by the increasing population …
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Location Permissions With the introduction of new iOS and Android releases, the operating systems give users, even more, control and transparency at an app-level to protect a user's privacy. Users are now in complete …
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Many of us have tried to change our health behavior during this pandemic. You might have downloaded a well-being app to help you change toward a healthier lifestyle or routine. However, in the end, …
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …
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Over the past few years, voice assistants have penetrated our daily lives. We all walk around with a personal butler whether it’s named Siri, Google Now or Samsung Bixby. These little friends have found …
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[vc_row][vc_column][vc_column_text]Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping …
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Semantics of time Targeting your users in the right context also means engaging them at the right time and moment (semantics of time). While some interactions make sense during a user’s morning routine, others …
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Last year, Flowingdata came up with a dynamic visualization of the average day in the life of Americans. This visualization was based on data from the American Time Survey, consisting of questions measuring the …
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Introduction In "Predictions 2016: The Mobile Revolution Accelerates", Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part …

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