Latest in: Commerce
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Sentiance is awarded as the Best Mobile User Insight Platform & Innovation in Data Privacy and Security 2020 by Wealth & Finance International. The Artificial Intelligence Awards by Wealth & Finance International have been …
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The first Belgian bank who bought the media rights to broadcast soccer games in their banking app Personal Banking will never be the same again. Proof of this can be seen with the recent …
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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Imagine a world where you don’t have to adapt to the environment, but instead, the environment adapts to you. That’s the true promise of the Internet of Things – to have everything we’re surrounded …
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From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …
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[vc_row][vc_column][vc_column_text]Parcify is a mobile delivery app and platform which offers convenience based shipping of packages within cities. Parcify has been founded with one main goal, to create peace of mind in the online shopping …
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[vc_row][vc_column][vc_column_text] There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …
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The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile …
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The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter …

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