Latest in: contextual
Life is in constant motion. People move from place to place, from one moment to another, from one stage in their life to the next, changing personalities and needs along the way. When you …
There’s no such thing as a customer segment, there’s only customer context Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …
The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter …
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