Latest in: customer engagement
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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[vc_row][vc_column][vc_column_text] There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …

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