Latest in: context
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At Sentiance, we apply behavioral science to realize the full potential of our contextual insights, detections, and predictions. We observe, predict, and change behavior, while retaining users on our clients’ applications. This requires negotiating …
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …
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Semantics of time Targeting your users in the right context also means engaging them at the right time and moment (semantics of time). While some interactions make sense during a user’s morning routine, others …
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Introduction In "Predictions 2016: The Mobile Revolution Accelerates", Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part …
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  There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …

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