Latest in: marketing
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Context defines needs, intent and consent of the consumer and the sooner brands understand that notion the faster they’re able to create impactful and meaningful personalized interactions. We are living in a world where …
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From cookies to beacons to location data from people’s smartphones, marketers and large tech companies have no shortage of data to help them make conclusions about how people move throughout their daily lives. This …
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Introduction In "Predictions 2016: The Mobile Revolution Accelerates", Forrester forecasted that by the end of 2016 more than 25% of companies will consider mobile not as a channel, but as a fully integrated part …
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  There’s no such thing as a customer segment, there’s only customer context  Contextual marketing is the new buzzword in marketing land. While the definition of contextual marketing is somewhat fluid, it basically refers …
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The pace of smartphones displacing desktops is accelerating at warp speed. Mobile marketers can’t seem to keep up with the mobile-centric digital age we know today, and fail to provide engaging content on mobile …
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The Personalization Storm : how the marketer has to become the consumer’s personal assistant I recently met up with industry thought leader Peter Hinssen to pick his brain about the future of personalization. Peter …
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